With the intensification of competition in the garment market, Shishi garment enterprises are also further segmenting the market. After a quiet "product shuffle" and "positioning fine-tuning", Shishi's fashion casual clothing plate not only began to show the mountain, and has gradually become strong.

   Recently the reporter found in an interview, in the huge casual clothing cluster in Shishi, has gathered more than 20 fashion casual clothing brands such as Cabin, Jim, Kadi St. Fox, Western Manor, 30 degrees north, Wolf Road, Likou, Tiana. Many of them specialise in fashionable casual wear, and are "new generation" clothing enterprises that were less heard of in the past. There are also some branded clothing companies that also do "fashion and leisure" collections. These enterprises have created their own brands and fashion and leisure features to hit the market, and now have a large sales network in major cities across China in the form of "agency", "franchise" or "direct". The company has a large sales network in all major cities of China in the form of "agents", "franchises" or "direct sales", and has a considerable influence among young consumers in China, and brands such as Cabin have also entered the ** market.

  Following the market opening of Cabin in Beijing, Shanghai and other major cities in China, Jim's casual men's clothing has become a "dark horse" in the domestic fashion casual clothing this year, with sales in the national market ranking at the forefront of its peers, and the winning formula for this brand is to have strong fashion elements and features in the design of the style. Wolf Road and other fashionable casual wear are also selling well, with 600 to 1,000 terminal outlets in the second and third tier markets in China respectively. It is worth mentioning that the successive introduction of several fashionable women's brands such as Tiana, to a certain extent to make up for the disadvantages of the Shishi "almost no women's clothing", showing the Shishi women's clothing in a new starting point "dare to compete with Jiangsu and Zhejiang women's clothing" a line of The "new dawn".

  "Specialize in fashion and leisure, but also the market forced out." Maoxia a main casual fashion clothing old board said this: now whether Shishi or other industrial clusters, casual clothing also show more and more serious homogenization tendency, many enterprises do everything, the product is not specialized, the target customer base is also difficult to form. It is understood that the company in the last year to adjust the market positioning, began to invite the design team to focus on fashion casual wear, after nearly a year of operation and fight, this year has been sold well in the domestic market.

  Fashion casual clothing is first of all "fashion flavor" to be strong, rely on a variety of styles, rich cultural meaning to attract young men and women. Jim's "family" Chen thinks so. The company makes full use of 20 years of clothing production experience and accumulated strength, invited the British famous designer for the Chinese young generation's consumption characteristics, designed a series of "Chinese and Western" boutique fashion casual men's clothing, style eye-catching, first-class workmanship, to the market for more than a year to steadily occupy a small share of the domestic first and second-line market. It has been on the market for over a year and has steadily captured a significant share of the first and second tier domestic market.

  Small batch, fast change, this is today's clothing market, especially the young "hipster" consumption of a major feature. Older consumers usually wear a garment for two or three years, while the "post-80s" and "post-90s" are buying styles they like when they see them. Fashion casual clothing is adapted to this characteristic. At the same time, the trendy and varied styles and a variety of accessories are also the main aspects of increasing the cultural content and added value of clothing, so the Shishi fashion casual clothing brands that do well, most of them have a higher selling price than ordinary casual men's clothing or sports casual clothing.